In Loving

Herbert L. Heltzer

August 31, 1930 – August 5, 2021

Survived by his wife, Mildred “Millie” Millhiser Heltzer; two sons, Joshua Millhiser Heltzer (Soni) of Madison, NJ and Daniel Amos Heltzer of Swarthmore, PA; and a daughter, Ruth Heltzer Bock (Jim) of Swarthmore, PA. Predeceased by his granddaughter, Sadie Bock, he is also survived by four grandchildren, Charles and Alex Heltzer and Zoe and Sawyer Bock; two step-grandaughters, Julie (Wes) Friedman and Lisa (Aaron) Minnick; three step-great-grandchildren, Hannah and Luke Minnick and Norah Friedman; a special niece, Gay Green Steinhorn of NYC; and his sister-in-law and brother-in-law, Claire and Robert Rosenbaum.

Born in Brooklyn, NY, he moved to Richmond, VA in 1957. Prior to establishing himself as a Richmond retailer, he began his career in the executive development program of Abraham and Straus, a division of Federated Department Stores. In Richmond, he initially managed Brownhill’s, the leased women’s department of Greentree’s at 7th and Broad Streets. In 1958, he assumed the position of partner and coat and suit buyer at Ardley, Inc., a women’s ready-to-wear store at 515 East Grace Street. He later became President of Ardley and saw its expansion to three additional locations: Willow Lawn, 5810 Grove Avenue and Sycamore Square in Midlothian.

He served on the boards of the Richmond Retail Merchants Association and the Independent Store Division of the National Retail Merchants Association. He was President of the Grove/Libbie Association.

In addition to his professional involvement, he was President of Grace House, served on the Board of Managers of Congregation Beth Ahabah, was a Trustee of the Beth Ahabah Museum and Archives, chair of the school study committee of the Richmond Jewish Community Foundation, a Trustee of the Southern Jewish Historical Society and was the Virginia Chairman of the Commemoration of the 350th Anniversary of the First Jewish Settlements in the United States.

In 2006, he and his wife were honored to jointly receive the Humanitarian Award from the Virginia Conference for Community and Justice.

The family is deeply grateful for the care extended by Lakewood for the last five years and for the care of Bon Secours Hospice and Community Hospice House.

Memorial donations to Sheltering Arms Foundation, 140 East Shore Drive, Suite 200, Glen Allen, VA 23059-9800 or  or to Tunnel 2 Towers Foundation at or 2361 Hylan Boulevard, Staten Island, NY 10306 would be especially appreciated.

Interment will be at Hebrew Cemetery on Tuesday, August 31, 2021.



Hebrew Cemetery


Tuesday, August 31, 2021




  1. Hanna Solin August 7, 2021 at 6:04 pm - Reply

    Sending love and condolences from Arthur Solin and the Solin family. May Herb’s memory be a blessing.

  2. Valarie and Greg Minnick August 8, 2021 at 12:12 pm - Reply

    May Herb be remembered with the energy with which he lived and served his community. May your heart be filled with love and joy in his memory. Our condolences upon your loss. Valarie and Greg

  3. Kathi Marks August 9, 2021 at 6:17 am - Reply

    I was sorry to hear the loss of such o a great man . He will not be forgotten. My thoughts are with at this time.

  4. Benjamin Shapell August 9, 2021 at 7:21 am - Reply

    I’m sorry to hear of Herb’s passing. I enjoyed meeting him on a few occasions in Richmond and learned much touring Jewish sites. May his memory be a blessing.

  5. Robert Marcus August 9, 2021 at 4:52 pm - Reply

    Saddened to learn of Herb’s passing. It was an honor to have known him. Condolences to Millie and the entire family.

  6. Louis J. Fox, III ( Little Louis) August 27, 2021 at 3:23 pm - Reply

    Rain or shine, I’m always thinking o you.

    I am so sorry about your loss. I know Herb was admired and respected my many of his friends.

    Cuz, please pass on my condolences to the family.

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